Knowbly Learning Systems (creators of the Knowbly product, later acquired by Turning) was an edtech SaaS company in the courseware authoring space. Their mission was to empower educators and learners by making content creation and learning accessible, engaging, and enjoyable through their content creation platform.
My role in it. Art direction, visual design.
A bit about the visuals. Knowbly Learning Systems aimed to project an upbeat and playful brand identity that balanced intelligence with approachability. Inspired by their desire for a mascot, I collaborated with leadership to select the octopus — a symbol of intelligence and adaptability — as the perfect embodiment of their brand values. I designed a custom logo featuring bespoke lettering paired with a bright, friendly illustrated octopus. The brand’s visual identity was brought to life through a vibrant color palette and playful graphic elements applied across marketing materials and the Acme SaaS product interface.
The tools I used. Illustrator, Photoshop, InDesign.
My employer for this project. Knowbly Learning Systems.
